Track: Business Management

Abstract

The internet provides benefits that are encountered by the wider community as a development in the business world from now to the future and continues to color digital economic activities. Selling products on the internet will certainly change the way marketing purchases are made. With the rapid development of science and technology, it is used by business service providers to develop their business. In order to compete with other service providers, business people continue to improve quality to attract consumer buying interest. Currently, there are many studies examining the effect of quality on interest in buying food on the Shopee and Gojek applications. So it is necessary to review journal papers that discuss interest in buying food on the Shopee and Gojek applications. The method used in this research is the Systematic Literature Review (SLR) of journal papers published from 2016-2019. There is a research Question (RQ) set in this study. The final results obtained from this research are the names of the features of the online food buying application, namely Shopee Food and Go Food, the factors that influence consumer food buying interest in the Shopee Food application and the Go-Food application are seen from the advantages and promotions and vouchers that the application provides, and there is a difference between people's buying interest in the Shopee Food application and the Go-Food application seen from the needs and purchasing ability of consumers. The results obtained in this study are expected to provide information so that the two applications studied continue to maintain excellence and improve service quality so as to increase consumer buying interest.