Track: Business Management
Abstract
The purpose of this study is to find out any relation between Brand Prestige, Service Quality, Food Quality, and Customer Perceived Value towards Customer Satisfaction in the Fast-Food Industry. As the plan, 101 respondents will be taken in this study. All of them are collected only from fast-food consumers in Jakarta. Some assessments were conducted such as Validity test, Reliability test, Classical Assumption with Normality, Multicollinearity, Heteroscedasticity, and also Multiple Regression. This is the first study to analyze the impact of Brand Prestige, Food Quality, Service Quality and Perceived Value on Customer Satisfaction and Loyalty in Fast-Food Industry.