Track: Business Management

Abstract

 Smart tourism established by technology-driven innovation. Smart tourism destination is an innovation tourism destination which designed by advance technology that potentially creates sustainable tourist destination. The aim of this research is to examining the correlation from smart tourism experience, perceived value, memorable tourism experience, and destination loyalty variables. The methodology is by observing 200 tourists who visited smart tourism destinations. The observed data was composed in Singapore, Bandar Seri Begawan (Brunei Darussalam), Kuala Lumpur (Malaysia), and Surabaya (Indonesia). The research applies 52 question items. The data were examined by using Structural Equation Modelling (SEM). The result evidences the correlation among smart tourism experience, perceived value; memorable tourism experience; and destination loyalty variables. Smart tourism experience has the strongest effect to perceived value. This research contributes to the researchers and the tourism manager to more totally acknowledge what tourists need before, during, and after made the trip.