Track: Business Management

Abstract

Dominant service orientation is a portfolio base owned by business actors where they are superior to their competitors. The ability of organizations to offer superior service and produce a more valuable customer experience is vital in achieving a competitive advantage. Business actors must be able to transform all valuable, unique, inimitable, organized resources and capabilities during today's changing environment to facilitate the consumer experience. One of the essential perspectives of Resource-Based Theory is how organizations achieve and elevate superior performance in the markets. They operate through the business's internal resources and capabilities, such as the existence of a dominant service orientation that is strong, providing direction and purpose towards building quality marketing
capabilities through a combination of responsive market orientation and firm-specific innovation ecosystem as strengthening of ambidexterity SME business in Bali, Kalimantan, and Sumatra.

Keywords
Resource-Based Theory, Firm-specific Innovation Ecosystem, Ambidexterity