12th Annual International Conference on Industrial Engineering and Operations Management

Commercializing a Technology Use Global Business Strategy approach: A Lesson Learned from HVAC Companies

Dessy Srikandi, Wahyudi Sutopo, Muhammad Hisjam & Silvi Istiqomah
Publisher: IEOM Society International
0 Paper Citations
Track: Supply Chain Management

Providing solutions in creating a climate that human needs using HVAC technology by implementing environmentally friendly principles, reducing carbon emissions, and saving energy solutions. This study discusses global companies utilizing technology for commercialization. A comparison of companies engaged in HVAC using a strategic management concept approach by analyzing external factors, resources & capabilities, competitive advantage, an attractive industry, strategy formulation, and implementation, to obtain superior returns. Data used in this study is secondary data from previous research and the company's official website. Because this is a comparative analysis based on case studies, generalizing the findings may be difficult. The results are the first company focus to implementing business strategy local production with build factory base on highest demand to get closer with the customer and the other one focuses on responsive strategy in the development of environmentally friendly technology. Both companies provide tangible evidence of commercialization technology. Managers can study the results of this research and use it to adapt their strategies, which have proven successful in commercializing the technology in the global market.

Published in: 12th Annual International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey

Publisher: IEOM Society International
Date of Conference: March 7-10, 2022

ISBN: 978-1-7923-6131-9
ISSN/E-ISSN: 2169-8767