Track: Supply Chain Management

Abstract

The consumption of fruits in the world is increasing, the increasing human population is also one of the factors for the increasing demand for fruits globally. Companies engaged in the agricultural industry are also required to always be able to serve customer requests. Based on a comparative study of two agricultural companies, this study aims to provide a study on the development and implementation of global business strategies for agricultural companies in determining the design of global business strategies by looking at companies that have succeeded globally. The companies studied were Dole and Chiquita. This study discusses the resources, capabilities, and competitive advantages of the two companies. This study also describes the attractive industry of the agriculture industry and shows how the two companies formulate their strategies to earn superior returns. The data used in this study is qualitative data. Since this study is based on a comparative analysis based on case studies, conclusions drawn from these cases may be difficult to generalize. The research findings are expected to provide lessons that can be learned by companies interested in developing business in the agricultural industry. Companies can learn from the strategies of both companies to achieve above-average returns.