Track: Production Planning and Management

Abstract

Now our days, every nation has a concern in effectively competing in the global market. Competitiveness does not depend only on the effectiveness of individual manufacturing companies, the socioeconomic system and other industries are also very important. Due to the rapidly changing environment of the free world markets, have to utilize their full competitive advantages in order to remain or become prosperous in future. This also implies that, political and economic leaders must evaluate the opportunities and threats posed in the external environment in order to build a national strategy that is appropriate to take advantage of the global competitiveness.

This paper will describe a logical and efficient process of developing a coherent competitive strategy in light of environmental forces that are present in the global market and then a conceptualized model is develop and  apply  to the South African Automotive Industries. It shows that, the research can offer a body of knowledge by giving the use of experimental support and further extending the Remedy Based View by investigating the comparative importance placed upon organizational internal traits towards attaining the competitive advantage and increasing firm performance.

Keywords— competitive advantage, Firm’s performance, conceptualize model, Globalization