This research aims to analyze coffee shop growth and observe customer loyalty. Coffee shop competition conditions are currently very tight and encourage Sidjicoffee to strengthen product quality and service quality to create customer satisfaction and loyalty. Sampling in this study used a questionnaire and the researcher needed respondents who were domiciled in Kudus City, the number of respondents was obtained as many as 105 respondents who had visited Sidjicoffee at least once. This data collection method uses a questionnaire. The data analysis technique used validity test, reliability test, outer model test and hypothesis testing. The method use in calculation the data is using the SmartPLS 3.0 program. The research indicates that product quality and service quality affect customer satisfaction and loyalty.