Track: Case Studies
Abstract
The aim of this research are to compare and study the business process in creative industry sector in Bandung area. The creative industry which involve in this research such as fashion industry, culinary, exhibition, advertising, application and games developer, craft, product design, photography, television and radio. The methodology of research using the qualitative methods by in depth interview approach with the owners or branch managers or area managers. The result of this research showed that many creative industry in Bandung didn’t have business process well-documented and the implementation of its business process different and unique, even in the same industry, it happen because of the managerial skill, structure, and culture in organization.
Keywords
Business Process, Creative Industry, Qualitative Research