Track: Modeling and Simulation

Abstract

The purpose of this study is to investigate and analyze transformative leadership and work motivation regarding job satisfaction and employee performance in the consumer goods industry. The survey used a sample of 220 employees from Coca-Cola EuroPacific Partners Indonesia (CCEPI). This study uses quantitative analysis and the data source used is primary data. The data was analyzed with SmartPLS3 to obtain the shape  of the SEM model and the hypothetical results. Based on the results of hypothesis testing, it has been shown that transformational leadership does not affect employee performance, but it does significantly affect job satisfaction and work motivation. Also, work motivation does not affect employee performance, but work motivation has a significant impact on job satisfaction. In this case, job satisfaction has a significant impact on employee performance. Of the above three variables (transformational leadership, work motivation, and job satisfaction), job satisfaction has the greatest impact on employee performance.