Track: Industrial Management

Abstract

Pilot study is a step to evaluate the effectiveness of survey instrument as a medium of communication between researchers and respondents. This paper aims to get the instrument ready for use on actual data retrieval. Pilot study is divided into two stages, qualitative pilot study and quantitative pilot study. In qualitative pilot study, the researcher used nine respondents, while for the quantitative study used 36 respondents. Based on the results, the studies obtained the questionnaires are ready to be used in the process of pilot study quantitative. In the pilot quantitative study obtained the result that of the ninety-nine items of question there are four items that are invalid so that should be discarded. For variable reliability, all variables have a Cronbach alpha value greater than 0.6 so it can be said that all variables are reliable and used in further surveys.

Keywords

Creative industries, Indonesia, qualitative, quantitative, pilot study