Track: e-Business/e-Service/e-Commerce

Abstract

Internet has been rapidly develop and bring an e-commerce activity as a daily needs, includes in Indonesia. One of e-commerce practice is C2C, such as Kaskus, which evolves into social-commerce. Social-commerce creates connection between product and community. Lately, Kaskus has facing many problems within business develops with others e-commerce. In the internal section, there was lack of employees competency, whilst in the external section they were wondering about Kaskus FJB (Trading Forum) continuity. SWOT methods and PESTLE analysis were applied to solves these problems. SWOT concluded that students college may selected as a new employement, considering their potential market and development skill. PESTLE was used as a based to determine new service inside Kaskus, resulted in suggestion to create tourism page. Therefore, Kaskus will be able to compete with others e-commerce.