Track: Business Management

Abstract

Abstract

The purpose of this research is to help Micro, Small and Medium Enterprises (MSMEs) take the right strategies to improve their business performance. Expert Analysis use Fuzzy Logic Tahani System which measure performance and provide convenience. Fuzzy input consists of financial, customer, internal business process and learning perspective, also grocery store growth. While the non-fuzzy variable fill each perspective determined by the domain expert. From the simulation results based on the data on respondents number 1 (one) for the final value (Na) of 84.0625 by using rounding integers to 84, then when using the rules of membership functions, the calculation is as follows: μ_ (Less) [x] = 0; x≥75, so the result is 0, μ_ (Enough) [x] = ((85-x)) / 10; 75 ≤x ≤85, so the result is 0.1, μ_ (Good) [x] = ((x-75)) / 10; 75 ≤x ≤85, so the result is 0.9. The results concluded that the performance of MSMEs in this respondent is "GOOD", and this is accordance to the results of the liner regression calculation which also shows the "GOOD" category results.

Strategy, Business, MSMEs, Fuzzy Logic and Balanced Scorecard