Track: Supply Chain and Logisitcs Competition

Abstract

Green Supply Chain Management (GSCM) refers to the concept of integrating and incorporating green concepts and eco-friendly thinking to traditional Supply Chain management Initiatives (GSCI) which include processes such as products design, materials sourcing and selection, manufacturing and production management. This research work is an approach at strategic level to evolve Green Supply Chains practice for New Kuwait, the State of Kuwait’s national development plan towards a prosperous and sustainable future. Grounded on the Institutional Theory and the Natural Resource Based View (NRBV), a framework is developed to act as a decision making tool for top management in prioritizing and implementing selected green strategies. This study investigates how Company XYZ for Metals and Recycling, ISO 14001 certified, prioritizes its green strategies and where its GSCIs are implemented. For different green strategies, the outcomes of the Analytical Network Process (ANP), Analytical Hierarchy Process (AHP), and Structural Equation Modelling (SEM) clearly showed Company XYZ the different prioritizations and which to enforce such as; pollution prevention, product stewardship and clean technology through green initiatives. Using our developed decision-making framework, product stewardship was the most significant strategy to adopt for Company XYZ in order to become green, gain a competitive advantage, and achieve cost reduction it thrives for.