9th Annual International Conference on Industrial Engineering and Operations Management

Generalization Model for Product Development Time in various Market Properties

Mahmoud Al Kindi, Ahm Shamsuzzoha & Emad Summad
Publisher: IEOM Society International
0 Paper Citations
1 Views
1 Downloads
Track: Product Design and Development
Abstract

In this paper we present a decision analytic to analyze different product development scenarios and obtain the optimal recommendation on the product development time. These scenarios differ in many aspects such as the product complexity level, the competitor’s quality level, price demand-sensitivity. The objective to generate managerial insights on how much time should a company spent in the development when theses market characteristics differ. In general, product development time is sensitive to this market and yet the optimal strategy varies.

Published in: 9th Annual International Conference on Industrial Engineering and Operations Management, Bangkok, Thailand

Publisher: IEOM Society International
Date of Conference: March 5-7, 2019

ISBN: 978-1-5323-5948-4
ISSN/E-ISSN: 2169-8767