Track: Entrepreneurship and Innovation

Abstract

Product profiles can be used to model product needs in the early phases of product engineering and describe the product in a way that is open to solutions. Continuous and early validation of these product profiles is crucial in the product engineering process. This allows for the early identification of errors, which can then be addressed through cost-effective changes. While the literature discusses various challenges of early validation related to the characteristics of the early phase of product engineering, there is limited focus on continuous validation. In this publication, challenges for the continuous validation of product profiles were derived from existing literature. In summary, nine challenges were identified and subsequently linked to the characteristics of the early phase, resulting in the identification of four fields of action for continuous and early validation of product profiles.