Track: Modeling and Simulation
Abstract
Online food delivery has been growing rapidly in Greater Jakarta which is the most populous metropolitan area in Indonesia. The rapid growth has open lots of opportunities for businesses to join in the market. Various types of online food delivery such as third-party online food delivery application and silo fast-food restaurant application have been emerging at the speed of light in the area. The competition between each business has been very intense that makes us wonder which type of application will sustain in the future. We have performed survey-based research to capture the preferences of the users specified on the university students as the potential target who use online food delivery service the most. The result of this research shows that the sustainability of online food delivery relies on its competitive advantages in terms of pricing, timesaving, and practicality.