12th Annual International Conference on Industrial Engineering and Operations Management

Indonesian Generation Z’s Awareness of Data Privacy in the Use of Social Media

Nathaniel Adrian, Lindawaty Lindawaty, Destiana Friska & Yohannes Kurniawan
Publisher: IEOM Society International
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Track: Modeling and Simulation
Abstract

Sharing personal interest and activity in social media has become a trend nowadays. While passwords are the main access gate in social media accounts, many people still use their personal information as passwords, which inadvertently makes password vulnerable and increasing the chance for unauthorized parties to access or even control user’s account. This research examines Generation Z awareness toward data privacy in multiple social media platforms. By using an online questionnaire to gather data in quantitative approach the data is summarized using descriptive statistics to gain deeper insight. The result shows most of Generation Z are quite aware of data privacy, although their behavior does not indicate any preventive action to protect their data.

Published in: 12th Annual International Conference on Industrial Engineering and Operations Management, Istanbul, Turkey

Publisher: IEOM Society International
Date of Conference: March 7-10, 2022

ISBN: 978-1-7923-6131-9
ISSN/E-ISSN: 2169-8767