9th North American Conference on Industrial Engineering and Operations Management

Factors Affecting Consumer Acceptance of Digital Payments in E-Commerce Segment

Raha Azarmahd & Gulsah Hancerliogullari koksalmis
Publisher: IEOM Society International
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Abstract

Cryptocurrencies are decentralized digital assets based on blockchain technology and aim to be used for exchange. The integration of cryptocurrencies into e-commerce has gained substantial attention due to its potential to revolutionize traditional payment systems. This survey explores the components that impact the acceptance of cryptocurrencies to conduct transactions, receive services, and make purchases on e-commerce platforms. We aim to provide a comprehensive picture of factors, specifically perceived usefulness, perceived ease of use, and trust, that influence the acceptance of cryptocurrencies by utilizing the Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology Acceptance Model (TAM) using Partial Least Squares- Structural Equation Modelling (PLS-SEM). The collected results reveal the significant influence of trust on perceived ease of use and the correlation between perceived ease of use and perceived usefulness, as evidenced by this study.

Published in: 9th North American Conference on Industrial Engineering and Operations Management, Washington D.C., United States

Publisher: IEOM Society International
Date of Conference: June 4-6, 2024

ISBN: 979-8-3507-1736-5
ISSN/E-ISSN: 2169-8767