Abstract

The Pelemadu Rempeyek Industrial Center had a declining demand for peanut chips in 2020 until the research was done. Catfish chips becoming an alternative product to overcome the declining demand for peanut chips, they have high nutritional value and are easy to produce. This research was carried out by questionnaires and focus group discussions (FGD) to improve the design of catfish chips using the Kano model and quality function deployment (QFD). The results of the Kano model analysis show that the consumer requirements of catfish chips are a long time savage, ease of purchase, safe packaging, attractive design, clean packaging, and the variety of flavors offered. The results of Quality Function Deployment (QFD) show the important factors that must be considered in catfish chips to fulfill consumer requirements are the clarity of the oil used which has a contribution value of 17.66%, draining the oil with a spinner machine has a contribution value of 16.02%, the thickness of the catfish meat pieces has a contribution value of 15.22%, and the spices used have a contribution value of 9.37%. Thus, the Rempeyek Industrial Center must consider the type of cooking oil used which has high clarity, drain it after frying, and cut the catfish chips not too thickly. The design development of catfish chips in 100-gram packaging has a production cost of IDR 9.411 or rounded up to IDR 9.500. The consumers' willingness to buy is on average IDR 12.690, so the profit is IDR 3.190 for each package.