Every company has a vision and mission, as well as a desire to meet the goals it has established. These short- and long-term goals can be met in a variety of ways. As a result, the companies require a well-defined plan to attain their objectives. Increased corporate value, for example, in terms of increased profits, is one of the goals that is frequently met. Employees, managers, company owners, and investors all have problems when it comes to running a firm. Conflicts of interest and many types of interests from diverse roles inside the company, for example. This poses ethical concerns that affect the company's internal as well as external environments. This is a qualitative study that employs a literature review methodology. The findings of this study offer a new way of looking at ethical issues and corporate strategy: the corporate value approach. As a result, the contribution of this research gives a solution for businesses that are experiencing similar issues