Spatial data is an integral product and part of human livelihood as society becomes more spatially enabled. Spatial data in form of maps and location-based services has become an integral part of the public’s livelihood in the information society. Maps have been historically created through the traditional cartographic process which targeted customers or audiences with competence in map reading. As such, these maps present geographical phenomenon in complex ways that are not easy to decipher by the novice user, and are of thus limited use. The novice user requires maps that are highly visual and interactive to easily interpret their content and make informed decisions rapidly. The basic data sets that are created by national mapping agencies such as topographic and cadastral maps have not transformed over centuries while society requires value added easy to use map products. The fourth industrial revolution (4IR) brings a wide array of technology for capturing and processing new forms of spatial data which can be integrated in the design of new and innovative map products. This requires transforming of the traditional cartographic process to enable the design of a wider array of products and services. The aim of this study is to explore a map design procedure that utilises 4IR technologies and multiple geo-visualisation aspects through supply chain mapping. Results reflect that changing geo-visualisation techniques within map production improves communication and supply chain mapping can create avenues for the design of a wide array of geospatial products.