Business Management

CONSUMER ANALYTICS TOWARD DEVELOPMENT OF CROSS-SELLING PRODUCTS AT RETAIL BANKING: AN APPROACH ON BIG DATA AT X-BANK

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AF
Alberto Enrique Flores Pérez Universidad de Lima
BV
Bruno Marcelo Vicuña Valera Universidad de Lima
JZ
Jose Carlos Zaga Quispe Universidad de Lima
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Published in 4th Asia Pacific International Conference on Industrial Engineering and Operations Management, Vietnam
Publisher IEOM Society International
Date of Conferences September 12–14, 2023
DOI 10.46254/AP04.20230217
ISBN 979-8-3507-0548-5
ISSN/E-ISSN 2169-8767