Track: Graduate Student Paper Competition

Abstract

The agricultural sector is one of the main commodities in Indonesia as an agrarian country. One form of Indonesia's development is directed towards advanced and efficient agriculture to maximize the output of agricultural commodities. Drones or Unmanned Aerial Vehicles (UAVs) have emerged as a solution to create smart agriculture in Indonesia. Todaytech operates in the field of agricultural land spraying services using drones. Over time, the growth of the agricultural drone market will have an impact on the development of the agricultural drone industry. Based on these issues, this study aims to identify the study of technopreneurship and innovation systems in the spray drone industry to understand the opportunities for developing strategies in commercializing Todaytech's new product in response to the innovation measurement of the spray drone market in Indonesia. The tools used to identify the business models are the Goldsmith Model, Value Chain, SWOT analysis, and the Business Model Canvas (BMC). The results of this study show that the implemented Goldsmith model faces various technical, market, and business challenges. These challenges should be considered by technopreneurs in developing relevant innovation systems.