Track: Graduate Student Paper Competition

Abstract

The use of renewable energy to minimize the current impacts of climate change has become a global issue that has captured the world's attention. The increasing concentration of greenhouse gas emissions, particularly carbon dioxide, in various sectors such as transportation, industry, and others, has led society to start harnessing renewable energy in their daily lives. The utilization of renewable energy is closely tied to the role of batteries as energy storage devices. Apart from being used in electric vehicles, batteries can also be utilized in power generation systems, information technology, and other applications. This has resulted in a wide and diverse battery ecosystem. These conditions require battery manufacturers to continuously innovate and develop products to meet market demands while considering the preferences of buyers. In general, buyers desire batteries that possess certain criteria, such as long lifespan, high capacity, fast charging, affordable prices, environmental friendliness, and recyclability. However, creating products that meet these buyer preferences still requires further research and support from relevant parties, primarily due to the constraint of high prices of lithium-ion battery raw materials, which consequently affects battery prices. This study aims to provide an overview of product and business analysis for the development of lithium-ion batteries in PT. Batex, utilizing the technopreneurship model, SWOT analysis, and Business Model Canvas (BMC). From this research, it can be concluded that the technopreneurship model plays a significant role in the development of products and businesses.