4th Asia Pacific International Conference on Industrial Engineering and Operations Management

The Role of Technopreneur and Innovation System to Increase the Adoption of Marketplace: A Case Study PT ABC in Indonesia

Sayyidah Maulidatul Afraah, Wahyudi Sutopo & Renny Rochani
Publisher: IEOM Society International
0 Paper Citations
Track: Graduate Student Paper Competition

There are many marketplace innovations that have been created and adopted by people in Indonesia, one of which is the marketplace property product which facilitates the transaction process from End to End from PT ABC. Unfortunately, studies on the study of the relationship between innovation systems and technopreneurs from a commercialization point of view are still very limited. This article provides a survey of technopreneur analysis and innovation systems that are suitable for a technology marketplace. This article highlights the common challenges and obstacles faced by companies and R&D or product teams in developing technology entrepreneurship and the benefits for them. This article takes a case from the marketplace property application from PT ABC. The existing products of the company are carefully selected to examine the framework of the technopreneur approach and innovation systems. The analysis was carried out by referring to the technopreneur approach and innovation system to understand the process of innovation management and applied technopreneur analysis. This article uses scrapping data from user reviews as a basis for SWOT analysis to develop a two-matrix strategy so that it becomes the basis for improvement to increase adoption from marketplace users. The results show that this marketplace technology has reached the adoption stage. However, as many as 31% of users are still dissatisfied with the use of existing applications, especially household services which still require a lot of improvement, one of which is the development of features in the application.

Published in: 4th Asia Pacific International Conference on Industrial Engineering and Operations Management, Vietnam

Publisher: IEOM Society International
Date of Conference: September 12-14, 2023

ISBN: 979-8-3507-0548-5
ISSN/E-ISSN: 2169-8767