Track: Product Design & Development
Abstract
Design of Tradisional Riau Malay Hat (Tanjak) Packaging Using Kansei Engineering Method
Nurseptiana, Afif Naufal Luthfi
Student at Industrial Engineering
Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
11850220515@students.uin-suska.ac.id
*Melfa Yola, Anwardi, Muhammad Ihsan Hamdy, Fitriani Surayya Lubis, Muhammad Rizki
Assistant Professor Industrial Engineering
Universitas Islam Negeri Sultan Syarif Kasim Riau, Pekanbaru, Indonesia
melfa.yola@uin-suska.ac.id
Abstract
Tanjak is a Riau Malay tradisional hat worn by men from the Malay ethnic group. Tanjak is marketed as regional souvenirs, requires attractive packaging so that it can describe the characteristics of the Riau Malay and attract costumer interest in buying the product especially for souvenirs. The state condition shows the packaging of Tanjak is still very simple using material from plastic packaging, PVC and acrilic with no design for the packaging. Otherwise this product bought as souvenirs or gifted to official government, so the packaging need for representing the product it self. Packaging that is in accordance with the wishes of consumers tends to give a sense of pleasure and increases the desire of consumers to buy products. Packaging designs that follow consumer desires can be obtained using the Kansei Engineering method. Kansei Engineering is a method that can translate the emotions and feelings of consumers towards a product. Tanjak packaging designs that are in accordance with consumer desires are obtained by identifying kansei words. The kansei word is translated into design language and the packaging design is done based on the kansei word. The case study is taken in Tanjak Mak Des, one of crafmen business in Riau. The goal of this research is to design Tanjak packaging as a traditional Riau Malay hat, using Kansei Engineering. Data collection was carried out by collecting kansei words from tanjak consumers and previous research references, then distributing the Differential Semantic Questionnaires 1 and 2. So as to create a packaging design in accordance with the wishes of consumers.
Keywords
Tanjak, Packaging Design, Consumer Desires, Kansei Engineering, Kansei Word
- Introduction
The use of Tanjak is increasingly popular and growing, resulting in the development of Tanjak craftsmen. Craftsmen offer Tanjak products that have been created with various shapes, colors, motifs and different sizes. The use of Tanjak is not only used during important events, such as Malay traditional events, marriages, and is used by government agencies, but has developed and become one of the souvenirs that are very popular in all circles and are in great demand by tourists visiting Riau. The diversity of attractive fabric motifs and the diverse shapes of Tanjak are not only one of the reasons for consumers to buy Tanjak. Attractive packaging that can describe the characteristics of Tanjak as souvenirs and souvenirs typical of the Malay tribe is also one of the things that encourages consumers' desire to buy Tanjak. In addition to making Tanjak more attractive and more elegant, better and higher quality packaging can also be an advantage for the Tanjak manufacturer with competitors.
Tanjak Mak Des business is one of the Tanjak craftsmen in Riau Province. Tanjak Mak Des produces Tanjak with various types and shapes, generally Tanjak Mak Des produces Tanjak that has been created. The Tanjak is marketed to a large souvenir shop typical of Riau to be used as souvenirs and souvenirs from Pekanbaru City. The tanjak is also marketed to various Malay clothing shopping centers located in Pekanbaru city to be offered as souvenirs to complement Malay tribal clothing, orders from various government agencies, companies, and schools for daily use as a complement to uniforms or during certain events, as well as purchases for use by individuals. Tanjak Mak Des business is able to produce as much as 500 to 800 pcs per month, this sales will increase in certain months and events. Based on observations made in the Tanjak Mak Des business, two Tanjak packaging that exist at this time can be seen in Figure 1, namely packaging made of plastic and acrylic glass. These packaging tend to have more dominant drawbacks than advantages. One of its concerns is that the packaging is easily damaged by tearing and breaking and does not describe Tanjak as a characteristic of the Riau Malays.