Track: Engineering Management

Abstract

Consumer Behavior is the behavior that customers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources like time, money, effort etc. on consumption-related items. The study is on consumer behavior towards electronic goods in festival season in Bangladesh. Methodology applied here is a face-to-face interview and questionary survey and analysis pattern considered hypothesis test. Findings from the survey are – consumer tastes and preferences are changing day by day; during the festival season, sales of electronic goods increase; increase of new technology use causes more customer satisfaction and interest; advertising programs and media attract the targeted customer; demand for goods depends on better quality at a reasonable cost; discount facilities in electronics goods increases the sells during festival seasons; sales of electronics goods increased 20% to 30% during the festival season; the reason for purchase during festival season is having more disposable income like bonus; discount facilities increase the sales by about 20% to 30% & sometimes more than 30%; it is found that TV sale is more during Eid-ul-fitr, refrigerator sale is more during Eid-ul-Azha and TV sales are more during gaming season like world cup time in Bangladesh. Now-a-days, consumers are purchasing online and getting delivered to their home. Such analysis can help to get better forecast and to produce goods more for festival and to bring different innovation in product.