This study aimed to evaluate the old and new designs of the Arnis sticks bag and identify areas of improvement. The investigation was conducted in two phases, utilizing qualitative and quantitative methods. Findings from the one-tailed independent samples T-test showed a significant difference between the performance of old and new designs of the Arnis sticks bag under the considered FEA criteria. The heuristics evaluation results also indicated that the new design was well-organized, consistent, comfortable, durable, secure, and satisfying. The Kano Model Analysis identified several features that provide customer satisfaction and dissatisfaction. Specifically, results showed that users like having and dislike not having compartment padding, cover, strap padding, and adjustable strap in the Arnis stick bag. However, attractive features like the expandable compartments, durable material, modern aesthetics, hanging loop, and buckle lock were not required but are highlya ppreciated. Based on the findings, the study recommended reducing complexity and improving the ease of use of the Arnis sticks bag. Incorporating features also classified as performance and continuously improving attractive features can add value to the product. Ultimately, the study provides valuable insights for future designers and researchers to improve the design of Arnis stick bags.