The cosmetics industry in Indonesia is experiencing accelerated growth which has an impact on increasing competition and the need for continuous innovation, especially in the operational sector. This research aims to determine the optimal number of employees in each division, namely frontline, doctors, therapists, pharmacists and cashiers, as well as determining the productivity of employees in the therapy section of the Jogja-1 branch at PT XYZ. The methods used include productivity analysis and working time measurement (time study), as well as strategic analysis with cost analysis. It is hoped that the findings of this research can become a standard reference for PT XYZ. The results obtained in this research were able to reduce the number of manpower by 10 workers. The average level of therapist productivity is 76.03% during 2023. Based on the recommendation for the optimal number of manpower, the company can save labor costs of 175%.The cosmetics industry in Indonesia is experiencing accelerated growth which has an impact on increasing competition and the need for continuous innovation, especially in the operational sector. This research aims to determine the optimal number of employees in each division, namely frontline, doctors, therapists, pharmacists and cashiers, as well as determining the productivity of employees in the therapy section of the Jogja-1 branch at PT XYZ. The methods used include productivity analysis and working time measurement (time study), as well as strategic analysis with cost analysis. It is hoped that the findings of this research can become a standard reference for PT XYZ. The results obtained in this research were able to reduce the number of manpower by 10 workers. The average level of therapist productivity is 76.03% during 2023. Based on the recommendation for the optimal number of manpower, the company can save labor costs of 175%.