Track: User Experiences (UX)

Abstract

This work presents a model for assessing the usability of websites available on the internet that offer, in real-time, road freight to independent carriers. The proposed model considers a qualitative plus quantitative multicriteria approach, whose criteria and sub-criteria considered relevant for the evaluation of the usability of freight websites are based on the literature of evaluation of websites in general, however, adapted for users characterized as independent carriers. The evaluation proposes the ranking of websites according to the specific preferences of a standard user submitted to the AHP method (Analytic Hierarchy Process), proposed by Saaty. This method was chosen because it is used in numerous multicriteria decision situations, including for evaluating the usability of web pages. The road freight websites available in Brazil were analyzed for the desktop version, considering the following dimensions: effectiveness, efficiency, and satisfaction. This work concludes with suggestions for improving the architecture of road freight transport pages, as well as suggestions for applying the proposed approach to road freight applications available for portable mobile telephony equipment.