Track: Business Analytics
Abstract
Credit card services are one of the most used services in the banking businesses. It is one of the modern processes of lending money to customers in purchasing goods in which they are committed to paying it in the agreed terms. In this study, we will focus on the sales performance of credit cards of a banking company. The study will also create a dashboard which will be the main tool to identify the performing markets of their credit card services. Also, the study will also include a decision tree model that will classify customers’ features that is suitable to drive their credit card sales performance and translate to additional profit.