Track: Supply Chain Management

Abstract

In the last few years, the world has witnessed major events. While the world was struggling with the effects of COVID-19, on the other hand, people and companies tried to adapt to digital transformation (DT) with the acceleration in technological developments and the needs brought by COVID-19. The pandemic process has accelerated the world's adaptation to this transformation. The pandemic process has increased the growth rate of e-commerce, which is already growing rapidly, and increased its influence in the air cargo market. Moreover, market growth is not the only challenge facing the air cargo industry. Just as it affects every industrial area, DT has started to show its effects in this area as well. At this point, the competition has become fiercer than ever before. Air cargo companies need to adapt to DT to compete in the growing market, maintain or increase their market share, generate profits, and enable their sustainability. Therefore, air cargo companies must consider critical success factors to successfully implement the transformation. For this purpose, some critical success factors are collected through a literature review process and expert opinions. A case study is conducted using an intuitionistic fuzzy cognitive map (IFCM) approach to analyze these factors in the Turkish air cargo industry. Furthermore, an IFCM model of these factors is presented. The study results show that the most critical success factors are supply chain visibility, digital twin, and piece centricity among these interrelated factors.