Track: Case Studies

Abstract

Abstract

This study aims to explore the impact of digital transformation on behavior intention in the pension fund sector in Indonesia. To address this, a research model based on Technology Accepted Model (TAM) through 6 hypotheses is developed. The proposed research model and research model were tested with 780 pensioners in Indonesia and resulted in Trust not having an impact on behavior intention in digital platforms for pensioners while other hypotheses perceived ease of use, perceived usefulness, mobility, customization, customer involvement,  are accepted. This research was conducted during the COVID-19 pandemic, which may give a significant factor in digital transformation in the pension sector. Need further investigation regarding trust does not positively impact behavior intention due to many studies resulting in a positive impact on TAM theory. 

Keywords: digital transformation, Pension, Technology Accepted Model (TAM), insurance