The increasing adoption of environmentally-friendly technology, such as electric vehicles (EVs), is a topic of global interest. However, in less developed regions like Bolivia, it remains a challenge. The successful adoption of EVs in Bolivia depends on understanding the factors influencing consumer adoption intentions. This research aims to identify these factors by examining the impact of EVs' functional, non-functional and attitudinal factors on consumer adoption intentions in Bolivia. The study found that adoption intentions depend on factors such as gender, perceived utility, ease of use, perception of the environment, social influence, perceived behavioral control, emotional value, monetary value, and attitudes. The findings of this study provide valuable insights for marketing strategies and open the door for further research on the acceptance of EVs in developing countries like Bolivia. Additionally, different business strategies are discussed to ease electric vehicle adoption in Bolivia. The research highlights that understanding the factors that drive electric vehicle adoption in developing countries is essential for successfully implementing electric vehicles in Bolivia.