Transportation sector has been known as a contributor to the greenhouse gasses emissions and air pollution which caused environment and health problems. Indonesia as an oil net importer is also bothered by the fluctuation of oil price which is influenced by geopolitical situations around the world. Indonesia is in the top tenth of countries who contribute greenhouse gasses to the atmosphere and transportation itself accounts for 14.17% from the total (Crippa et al. 2021). As the busiest city in Indonesia, there are 3.5 million units in Jakarta province only (Indonesia State Police 2022). However, cars from urban areas in and out of Jakarta every morning and afternoon following working hours. The way to reduce greenhouse gasses such as electrification in the transportation sector has become important. Battery electric vehicles are one of the answers to reduce greenhouse gasses, but penetration in the market is not so encouraging. To seek the opportunities to boost penetration of battery electric vehicles, we need to know the priority ranking of factors in the purchase intention of Indonesian people. With the rank of priority on factors which showed from the level of the strength, could help stakeholders focus on the improvement of factors which have the highest level of influence.