Track: Information Systems and Information Technology

Abstract

Digital media has influenced the even organizational communication has it has become the present day toolbox for knowledge sharing. It is a very dynamic form of information exchange that happens in real time and spaces reaching out to large numbers in an instantaneous manner as compared to traditional media. Effecting the integration of organizational discourse communication with digital media cannot go on without first analyzing the impact of digital divide as was the case with the Seventh-day Adventist in Zambia during Covid19 at the same time establishing if there is any impact among these challenges. A descriptive and survey design was employed in this research. The study population was made up of church members, church workers, and administrators of the Seventh-day Adventist Church from all the ten provinces of Zambia with a total membership of 1,295,153. The research objectives were handled by mixed method with an interpretive or constructive paradigm with an embedded subjectivism philosophy and SPSS was used for thematic and content analysis. The finding from this study posit that digital divide significantly impacts the Integration of Organizational Discourse with Digital Media as was the case during Covid-19 Pandemic. It was recommended that the organization builds up a digital media communication infrastructure spearheaded by experts who can effectively implement the established model of organizational discourse integrated with digital media and effectively use digital media engagement tools.

Keywords

Organizational discourse, digital divide, digital media, and   Covid19