Track: Industrial Services

Abstract

During the COVID-19 pandemic. the Online Food Delivery Service Applications (OFDSA) has grown tremendously. The applications facilitate online ordering and delivery of food to the users’ doorstep. This research investigates the determinant factors that affect the continuance intention to use the OFDSA in the new normal era. The data was collected from an online questionnaire distribution on a sample of 200 OFDSA users in Manila. The collected data was analyzed with the Structural Equation Modeling technique using SmartPLS 3 software. Findings reveal that habit and perceived use of use were significant in determining users’ OFDSA attitudes. While the variety of food choices and perceived usefulness do not contribute to the attitude toward behavior. The attitude toward behavior has a positive and significant to continuance intention to use OFDSA. This research contributes to the body of knowledge on consumer behavior toward the continuance intention of OFDSA in the new normal era and also insights for online food delivery service providers to enhance their business and retain users with the support of the application even after the COVID-19 pandemic.