3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Verbal Abuse and Gender Discrimination in a Work Environment (Semiotics Analysis of Short Film ‘Please be Quiet’)

Melisa Nurfadila & Frederik Masri Gasa
Publisher: IEOM Society International
0 Paper Citations
1 Views
1 Downloads
Track: Case Studies

Sexual harassment is often regarded as taboo because it is a disgrace that must be covered. The existence of patriarchal cultural practices that have been implemented for a long time has made marginalized groups become silenced. Entering the development of science and technology that continues to advance, many social figures, institutions, and organizations have begun to fight for women’s rights to live more comfortably through films. Researchers analyzed verbal harassment and gender discrimination in the world of work, using the object of a short film entitled Please Be Quiet. Researchers use group theory, mass communication and communication, film as a mass medium, and gender discrimination. Researchers used Roland Barthes’ semiotic analysis method with a descriptive qualitative approach and a case study research design. This study aims to understand the meaning of denotation, connotation, the myth of the silent mouth, and the forms of verbal abuse in the film.

Published in: 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management, Johor Bahru, Malaysia

Publisher: IEOM Society International
Date of Conference: September 13-15, 2022

ISBN: 978-1-7923-9162-0
ISSN/E-ISSN: 2169-8767