Track: Operations Management
Church is an institution which is devoted in promotion of God’s word to the Parishioners. As an institution, they provide different services to their customers, the Parishioners. Philippines is one of the country known for Christianity around the world with Roman Catholicism as the predominant. According to a consensus conducted by Philippines Statistics Authority last 2010, there are 74, 211, 896 followers of Roman Catholic Church or 80.6% of the Philippine population which has grown about 19.96% over the past 10 years from 61, 862, 898 since 2000. With the continuous growth in members of the Catholic Church, the demand to meet the members’ need is also increasing. In this study, Church Ministry Portfolio Management Matrix was used with the aim to improve the resource allocation of the different ministry of the church. Two important variables are being considered: Parishioner’s Perspective and Resource Demand. First, the significant factors in segmenting the church were obtained using the One Sample t-test in order to get the P-Value which resulted to all factors being significance since p-value < 0.05. To know the most effective motivational method, Analytical Hierarchy Process was used. The result shows that all methods are effective in motivating the ministries to add value to the church except Recognizing achievements and efforts. Lastly, Cost and Benefit Analysis was used to analyze the impact of using CMPM Matrix to the ministries of the church which result shows that the church can save from unexpected expenses, easier and faster access to funds, increase in parishioners’ interaction within the church and improve ministry members’ performance. However, there is insufficient evidence to prove that Church Ministry Portfolio Management matrix has significant impact in the operation of the church in terms of performance of each ministry therefore further studies must be conducted.
Keywords: Customer Portfolio Management, Church Ministry Portfolio Management, Roman Catholic Church, Ministry, Parishioner’s Perspective, Resource