The growth of the electric car business in Indonesia continues to increase with many brands offering electric cars as an alternative in the choice of car vehicles. The purpose of this study was to obtain data about the design of electric cars in Indonesia that are attractive to young people today. This study uses a qualitative approach. The research was conducted in the city of Bandung, involving 112 respondents. Data was taken using open-ended questions which were processed using 2 coding stages, then cross-case analysis stages, using qualitative data analysis software. The results of the study indicate that there are factors that are the reason for the young generation in choosing the design of electric cars that currently exist in Indonesia. The data also shows that there are many electric car models that are an option for the young generation. This research provides data from the field that is useful for the development of research related to electric cars. In addition, for the industry this research is useful to provide a real picture of electric car models that attract the young generation.

Keywords

Electric car, young generation, car design, environmentally friendly