Track: Supply Chain and Logisitcs Competition

Abstract

This study examines how the role of market intelligence quality and supply chain intelligence quality moderates the relationship between manufacturing coordination (manufacturing-market coordination and manufacturing-supply chain coordination) and product innovation performance in Micro, Small and Medium Enterprises (MSMEs). The population in this study were MSME business practitioners in Yogyakarta. The sample is 50 respondents with purposive sampling technique, where the researcher determines the criteria from the sample to collect information related to this research from specific targets that meet these criteria. Hypothesis testing in this study uses multiple linear regression analysis and Moderated Regression Analysis to test the moderator variable hypothesis using a tool in the form of the IBM SPSS 21 application. The results of this study indicate that manufacturing coordination with the market and manufacturing coordination with the supply chain has a positive effect on innovation performance. product. This study also finds that the quality of market intelligence moderates the relationship between manufacturing and market coordination on product innovation performance. In addition, this study also shows that the quality of supply chain intelligence moderates the relationship between manufacturing and supply chain coordination on product innovation performance. The findings of this study contribute to MSMEs that the quality of market intelligence and supply chain intelligence plays an important role in achieving innovation performance, especially in terms of coordinating manufacturing with markets and supply chains.