Track: Graduate Student Paper Competition

Abstract

The following paper aims to take a detailed look at the various stages of IDeS (Industrial Design Engineering), a prime example of a modern, cutting-edge methodology useful for laying the groundwork for new product development within an organization. Its general outline interfaces with any type of product and is applicable in almost any context, from food production to the world of cosmetics, from the biomedical sector to car design. The methodology described is orderly and perfectly schematic, so it can govern all departments of a generic company with the goal of product development, to the point that its very architecture could be built following the logic of IDeS. From an initial market analysis useful for understanding the needs required by the future users of the product, through benchmarking applied to competitors in the target market segment, arriving at the study of the actual architecture of the product, all the steps of the IDeS will be considered. In detail, the steps of "Stylistic Design Engineering," a purely design approach to develop automotive design projects in the industrial world, will be applied to arrive at the final product configuration. Serving first Quality Function Deployment (QFD), a methodology involving market and competitive analysis, and SDE, the goal was to design a new sports car model that can be competitive and aesthetically cutting-edge. The model creation process is divided into several stages that required in-depth knowledge in the use of various programs. Both the aesthetics and performance of the vehicle must be perfectly optimized. To top it off, a scaled prototype printed in PLA was also made to offer a first impression of the final model to the future customer.