Track: Diversity and Inclusion / Women in Industry and Academia (WIIA)

Abstract

The issue of masculinity is still an issue that is often discussed in society. Masculinity is often described as the image of a man with a strong body and a position that is superior to women. Over time, the concept of masculinity began to shift. Masculinity is now starting to be depicted with feminine men. The depiction was introduced through Korean entertainment media (Hallyu). One way is through the boyband BTS. This study aims to explain the representation of masculinity to BTS fans. The theory used in this research is social representation theory according to Stuart Hall. The research methodology used in this study is qualitative with a phenomenological approach. Researchers get data from the Instagram account @bts.bighiofficial to find a form of representation of the masculinity of BTS fans. The results found are 1) The new masculinity that exists in society is depicted by men who have feminine traits. 2) Through social media Instagram, members of BTS are able to represent the masculinity of their fans.