Track: Modeling and Simulation

Abstract

Every company needs to continuously identify strategies to achieve competitive advantage and improve business to
survive in intense competition. Nowadays, customer demand is increasingly varied, and the level of competition is
getting higher. To digitize their business processes, an increasing number of businesses are utilizing Enterprise
Resource Planning (ERP). This need will undoubtedly be a good prospect for ERP provider companies, but not for
one of Indonesia's local ERP provider companies, which experienced a decline in sales. This paper was written to
define alternative methods for improving the business of a company using a systematic approach that analyzed both
internal and external environmental factors. As a method for determining the strategy, this study employed SWOT
analysis, Fuzzy AHP (F-AHP), and TOPSIS. Moreover, strengths, weaknesses, opportunities, and threats can be
identified and classified from intrinsic and extrinsic factors that have an impact on the company through to this SWOT analysis. The SWOT analysis’ findings are mapped using the tows matrix to formulate alternative strategies for improving the company's business. The weight of each SWOT factor is determined using the fuzzy AHP method, and alternative business improvement strategies are prioritized using the TOPSIS method elicited from the weighted
SWOT factors outcome. This study yields a high-priority strategy for improving the business of a local Indonesian
ERP provider