1st Australian International Conference on Industrial Engineering and Operations Management

New Normal Life Strategy Through Local Indigenous Penta helix Collaboration: Case Study of "Kampung Tangguh Semeru Wani Jogo Suroboyo" Policy of Surabaya

Faza Dhora Nailufar & Novy Setia Yunas
Publisher: IEOM Society International
0 Paper Citations
Track: Case Studies

Kampung Tangguh Semeru Wani Jogo Suroboyo is a program initiated by the Surabaya City Government to combat the COVID-19 outbreak. This innovation is a replication of the National Kampung Tangguh program but was created with the local language of Surabaya. This program is an integration of various interrelated programs to combat covid from multiple fields. This article studied using the library research method. As a result, the use of the local dialect succeeded in creating a close bond between the community and the program. This bonding has a significant impact on the effectiveness of this program to deal with the COVID-19 outbreak. Even though statistically, the number of COVID-19 sufferers in Surabaya did not decrease directly after the program was launched, this program was able to reduce the negative impacts, especially on the socio-cultural aspects of the community. Through collaborative innovation using the local language typical of Surabaya, the community becomes more familiar with the function of this program to increase the active participation of all elements of society. In addition, this innovative program with a local language can make other parts of the Penta helix collaboration scheme feel like a unified whole in fighting the COVID-19 outbreak.

Published in: 1st Australian International Conference on Industrial Engineering and Operations Management, Sydney, Australia

Publisher: IEOM Society International
Date of Conference: December 21-22, 2022

ISBN: 979-8-3507-0542-3
ISSN/E-ISSN: 2169-8767