Track: Business Management

Abstract

Autonomous Vehicles (AV) are expected to solve transport congestion in big cities as well as increasing safety for road users and improving mobility efficiency for the public. Thus, it is only natural that smart cities would like to adopt AV as part of their development. One such smart city is Bumi Serpong Damai (BSD) City, located in Tangerang, Banten, Indonesia. The purpose of this paper is to provide insights into adoption factors that are important for public perceptions towards AV and their influences toward intention to use AV based on the Technology Acceptance Model. The researchers did quantitative surveys to people that have experienced AV first-hand on perceptions of the benefits, both personal and social benefits, mobility-related efficiencies, and safety concerns as the key AV adoption factors. The researchers understand that AV have been tested on several developed countries before, but this is the first trial run for public in a developing country. This study found several evidences on factors that that have positive correlation with the public attitude towards and intention to use AV as a new technology in a developing country.