This study aims to explore and examine the relationship between digital leadership, innovation capabilities, and total quality management (TQM) in the context of MSMEs in Indonesia. In addition, this study examines the shaping factors of digital leadership, namely visionary leadership, digital-based learning culture, systematic improvement, and professionalism. The conceptual framework proposed in this study refers to the resources advantage theory of competition. This study is quantitative research with a data collection method using a questionnaire. The sample in this study is MSMEs who are members of the creative community in Lampung, Indonesia. The number of samples in this study was 100 respondents. The sampling technique used purposive random sampling. Respondents in this study are MSMEs because they have knowledge and insight into business management. Data analysis techniques and hypotheses testing using structural equation modeling with the help of SmartPLS 3 software. The results of this study show that visionary leadership, digital-based learning culture, systematic improvement, and professionalism are the antecedents of digital leadership. Meanwhile, innovation capabilities affect total quality management. All hypotheses in this study were accepted.