Strategic management process generally starts from the strategic initiation stage. Several previous researchers have used several different terminology and unique concepts. But does the difference between these concepts contain a completely unique element, or is it just a mere pleonasm? This has not been widely researched and known. Starting from these phenomena, theoretical research will be carried out by analyzing several previous studies. The qualitative method with the study literature was carried out on this study with purposive sampling technique, then will be summarized and synthesized to obtain similarities and differences between these researchers. Thus, it is hoped that the results will be able to describe the concept of strategic initiation more comprehensively and be able to answer whether the developments that occur are merely pleonasms or are really relevant to the development of the current situation.