Track: Business Management
Information technology is now developing so rapidly that it positively impacts its users in finding information and communicating with those not far away—Telkomsel, a telecommunications company with the most significant customers, has become the research object. This study aimed to examine the effect of service quality and price on customer satisfaction and Telkomsel card customer loyalty. This research method uses quantitative research methods with a regression correlation approach, sampling is done by random sampling technique, and the results are processed with Smart PLS software. The result of this research is that there is a positive and significant relationship between service quality, price, and customer loyalty through customer satisfaction.